'Learn It Young. Remember It Forever' - SCOUTS South Africa

From South Africa to the other side of the world in 2.2 million views. That’s how many Scouts, community members and people are applauding the video ‘Learn It Young. Remember It Forever’. The campaigns wider message and Scout motto – Be Prepared – depicts how the life skills gained as a Scout could be lifesaving in adulthood. The films director Gregg Bailey puts it bluntly – “(these skills) could be the difference between life or death!”

In the USA, 10,000 miles from Cape Town where the video was produced, The San Francisco Globe is celebrating the link between the video and these lifesaving Scouting skills. In their article, they talk about how Scouting is training young people when they are eager for knowledge, and are at stage in their lives when they can more easily acquire lifelong proficiencies that are almost impossible to teach in adulthood but vital for the modern and well-rounded individual to possess.

Whilst the video campaign shows us that Scouts are mindful, trustworthy and skillful members of society, the fact the video has gone viral also shows us that Scouts are a respected, global force. People all around the world have watched this video, and because they were impressed, they shared it with their family and friends. Watch it again here and spread the word.

The tremendous production the SCOUTS of South Africa have put together is getting a global reaction. It’s gone viral and it’s also gone global, and the message it sends to the world is simple – join Scouting and become an active global citizen.

@SAScout @WorldScouting